PRODUCT SPOTLIGHT: Chilewich Floor Tile
Chilewich is known for beautiful, modern, vinyl woven placements. Their Dahlia placemat could even be called iconic as a signature product for the brand. Founder and creative director, Sandy Chilewich, "launched placemats and floormats with her original signature textiles in 2000." Chilewich.com
"Sandy, a former jewelry maker, was looking for a new, visually pleasing material for housewares and accessories. In the [library of] Material ConneXion, [a leader in material innovation], Sandy found a woven vinyl material, previously used for furniture upholstery and window coverings, that Chilewich adapted to create its distinctive product line."
Continuing the tradition of cross-industry material innovation, Chilewich has launched into woven tile flooring, offering designers a new alternative to traditional tile or floor mat material choices.
At Jennifer Butler Interior Design, we are using the Chilewich vinyl backed plank tile in a residential laundry room for a current client in the East Grand Rapids area. To clean, the tile can be vacuumed and mopped, and for tough stains or ground in dirt, they can be easily cleaned with any household non-citrus cleaner or even a diluted bleach solution making it a great product for transitional interior spaces like a mudroom. The tiles can even be lifted and removed for ease of cleaning as well. It's bi-directional quality by nature of the weave, complements new transitional and modern styles.
These tiles have been used extensively in commercial environments including retail, hospitality, spas, healthcare and academia because of their proven durability and cleanability.
Joe Sultan, CEO, elaborates on the new design, “It’s exciting to create a beautiful new product that combines design and manufacturing techniques perfectly.” He continues, “With the introduction of Woven Plank Tiles, we’re not just square anymore!”
(For Innovative Materials Ideas and Inspiration, Material ConneXion is Exceptional, Forbes.com, 2/23/2016)
Visit Chilewich for more technical information about this durable, eco-friendly product.